Justin Bieber is expanding his fashion empire with a new brand called SKYLRK, and he’s doing it in true Bieber fashion — with cryptic Instagram posts that have left fans buzzing.
First Look at SKYLRK
On Instagram, the 31-year-old singer teased a new line of products that include:
Colorful sweatshirts
Beanies
Oversized sunglasses
Platform sandals
Branded phone cases
Each item prominently features the bold, all-caps SKYLRK logo. The posts didn’t include much explanation, but the visuals speak volumes, showing off a youthful and playful streetwear aesthetic.
Is It Linked to Hailey Bieber’s Rhode?
Eagle-eyed fans have already spotted some potential crossover with Hailey Bieber’s skincare brand, Rhode. One phone case in particular resembles Rhode’s popular Lip Case, prompting speculation that the couple might be collaborating behind the scenes — or at least sharing design ideas.
What About Drew House?
SKYLRK isn’t Justin’s first rodeo in fashion. He launched Drew House back in 2019, a casualwear brand known for its smiley face logo and his middle name, Drew. The brand gained cult status and even collaborated with actress Drew Barrymore in both 2019 and 2024 on themed capsule collections.
As of now, it’s unclear whether Drew House will continue or if Bieber is pivoting entirely to focus on SKYLRK.
Launch Date and Website
While no official launch date has been announced, fans can already sign up on the SKYLRK website to get updates. The official SKYLRK Instagram account has gone live but hasn’t posted anything yet — keeping the air of mystery going strong.