Meghan Markle, the Duchess of Sussex, has long been admired for her elegant style and effortless fashion choices. Whether she’s stepping out for a royal engagement, appearing on a talk show, or casually tending to chickens in her Montecito garden, Meghan’s outfits have consistently captivated fashion lovers around the world. Now, in an exciting new move, fans can finally emulate her signature look — thanks to the launch of her very own curated online store.
Introducing Meghan’s Online Shopping Platform
Under her lifestyle brand As Ever, Meghan has launched an online storefront via ShopMy, a platform that allows influencers and public figures to share shoppable links to their favorite products. The move came in response to the overwhelming number of requests Meghan has received for outfit details since the debut of her Netflix docuseries With Love, Meghan.
“Many of you have asked, so here you go! A little shopping to start the week. More to come,” Meghan wrote on her Instagram Stories as she unveiled the site.
The shop features carefully selected pieces worn by Meghan herself — everything from high-end wardrobe staples to affordable accessories. Items from popular brands like Heidi Merrick, Reformation, J.Crew, and La Ligne are included, creating a curated collection that reflects Meghan’s distinct minimalist-meets-modern style.
Fashion Favorites That Sold Out Fast
The launch of the store sparked a shopping frenzy. In true Meghan effect, several featured items sold out within days — or even hours. According to reports, 500 pairs of La Ligne jeans worn by Meghan disappeared in just two weeks, while a humble $40 pair of Crocs, spotted during her Netflix documentary while she was feeding chickens, also sold out across multiple sizes.
This immediate commercial success highlights Meghan’s enduring influence in the fashion world. From luxe tailored blazers to breezy summer dresses, each item in her collection is selected with intention — balancing comfort, style, and sustainability.
A Beauty Section That Reflects Her Personal Taste
As demand continued to grow, Meghan quickly expanded her online shop to include a beauty section, featuring some of her go-to skincare, haircare, and makeup products.
Among her top picks are the Tata Harper Multi-Masking Set priced at £245 and the cult-favorite Lucas’ PawPaw Ointment at just £9. She also revealed her signature nail polish combo — a coat of CND’s Romantique topped with Satin Slippers, both retailing at £17 each. These are the exact shades seen in With Love, Meghan, and fans have already started dubbing it “The Meghan Mani.”
“You’ve asked me about my nail polish on With Love, Meghan — one coat of each, plus a few of my other essentials! Enjoy,” she shared with her followers, along with product links.
A Strategic Move in Her Post-Royal Brand Evolution
Brand experts are hailing Meghan’s launch as a smart business move. Rather than relying on large corporate sponsorships or deals with fashion houses, Meghan is choosing to take a more personal and direct approach to connecting with her audience. Through her store, she can control the brand narrative and share products she genuinely uses and loves.
“Some may see this as a step down from high-profile deals, but this shift allows her to have direct control over her brand and audience engagement,” said branding expert Mayah Riaz.
This venture also marks a significant development in the As Ever brand, which is rumored to be building towards a broader lifestyle empire, potentially encompassing homeware, wellness products, and even original design collaborations in the future.
A Direct Connection with Her Global Following
More than just a shop, Meghan’s platform offers fans a deeper, more tangible connection to her world. Unlike traditional celebrity endorsements, this curated selection is deeply personal and tied to her day-to-day lifestyle — something that makes it all the more appealing to her loyal fanbase.
Whether it’s a linen jumpsuit she wore while planting in her garden, the face mist she swears by during long filming days, or the exact jeans she styled with a crisp white shirt during a Netflix confessional, each product tells a story about who Meghan is and what she values.
What’s Next for Meghan’s Brand?
The success of her online store has sparked speculation about what Meghan might launch next. Given her well-documented interest in wellness, interiors, and sustainability, fans and insiders alike are predicting that we could soon see an expansion of As Ever into a full-fledged lifestyle brand, akin to Gwyneth Paltrow’s Goop — but with Meghan’s signature grounded elegance.
As Meghan continues to redefine her public identity post-royalty, one thing is certain: her influence is as strong as ever. With her new digital storefront, she’s blending entrepreneurship with authenticity, giving fans a unique chance to experience her world — one product at a time.